Gain a competitive edge with First Pass.

First Pass gives you a distinct advantage over other dealerships, because no other precision agriculture solution on the market today can do what First Pass does. Existing precision farming products either provide estimated or approximate starting points to an operator or use an arbitrary starting point selected by an operator. First Pass uses current field and machinery data to create pre-set, optimized guidance lines that ensure the most efficient travel path for all machines in a field.

When you choose to represent First Pass you also:

Increase Engaged Acres

Upon installation, First Pass becomes entrenched on every acre. Every turn of the wheel, every pass, we are there, which means you are too.

Provide Added Value

First Pass reduces input costs, increases profitability and reduces soil compaction, making for incredible value that you can provide to your neighbors and customers immediately.

Outpace Competitors

Representing First Pass in your local marketplace means that you have the opportunity to build relationships with our product before anyone else, allowing for new footholds throughout your trade area.

The First Pass Difference:

*Based on 2018 crop production cost analysis produced by Ministry of Agriculture, Saskatchewan for dark brown soil zones
The First Pass Difference is reflective of actual realized performance results from usage on an aggregate of approximately 3 million acres in Western Canada.

*Based on U.S. cost of production analysis and data from USDA and various universities
The First Pass Difference is reflective of actual realized performance results from usage on an aggregate of approximately 3 million acres in Western Canada.

What our partners are already saying

Frequently Asked Questions

What does First Pass do that I don’t already get with line sharing and machine field sharing functions?

First Pass provides an optimized guidance package and works even better when an operator has line sharing and machine field sharing. Those functions are great for making sure multiple machines are using the same lines and can see what has been completed within a field they’re working in together, but they don’t optimize the underlying paths. Without optimizing the underlying routes being shared, operators are only sharing and repeating their mistakes. Those mistakes are also compounded when there are multiple machines in the field together. First Pass provides the best routes for all your machines to travel so when your operators are sharing lines and coverage, you know they’re using those tools to operate on the most efficient routes.

What are the benefits to becoming a dealership reseller?

We view our dealership and distribution partners as our neighbours. And we believe it is important to do right by our neighbours at all times. In exchange for providing first level support to your customers using First Pass, we provide a commission structured the same way as our pricing model is structured. We will handle the invoicing and collection of payments so you don’t have to worry about any added paperwork. As you customers activate their subscriptions, we will send you your commissions. No inventory or administration headache, just added revenue to your bottom line.

What is involved in having to provide “first level support”?

You have a pre-existing relationship with your customers which is why your customers are going to come to you for advice and help first. We know the importance of a farmer’s relationships with their trusted advisors and we don’t want to do anything that would jeopardize that hard earned trust. We know that you want to ensure your customer is taken care of. That’s why we support you so you can support your customers quickly and easily.

First level support consists of helping a farmer add First Pass as a partner, share their field level data such as field boundaries and machine parameters with us and help send their optimized guidance packages out to their machines. Sometimes this results in questions from a customer about how to work with their in-cab monitor or guidance equipment. These are questions you’re already receiving and are not specific to First Pass. The result is that First Pass doesn’t add to your workload, just to your bottom line.

As a dealership, we’re already so busy supporting our customers so I’m worried I don’t have time to learn and support another product.

The set up and integration of First Pass into your customer’s operation is seamless and further increases their engagement with their precision agriculture tools and data. Once a customer has added First Pass as a partner and provided access to field boundary and machine data, the rest is taken care of by us. We them provide back the guidance packages that can be incorporated with any other information, such as application prescriptions, into a single setup file to be sent to the machines. Adding First Pass to your suite of products doesn’t increase your workload but gets customers working with and embracing their technology, often resulting in greater adoption of other tools you are already working with.

What assurance do I have that you’re not going to just cut me out and go direct once all of my customers are using First Pass?

That’s not how neighbours treat each other and that’s not how we do business. There is only one person that stares at each of us in the mirror in the morning, and we have to see that person every day so we better be able to look them straight in the eye. Trust is hard to earn and easy to lose. You have a pre-existing relationship with your customers and we aren’t looking to change that. We know the importance of a farmer’s relationships with their trusted advisors. After all, we’re farmers too. That’s why we don’t want to do anything that would jeopardize that hard earned trust. We know that you want to ensure your customer is taken care of. That’s why we support you so you can support your customers that are going to look to you for advice and help.

I’ve been farming in that field for 30 years, how could you do it better?

You’re right, you have a lot of experience and knowledge about your operation and each field. Over that 30 years, a lot has changed from the equipment you’re using to the crops you’re growing. We use the technology you’ve adopted to improve on what you’re already doing using the guidance hardware you already have. We don’t tell you how to farm a field, you already know that better than us, but we fine tune your routes. You prefer to go north-south or at a certain angle, we’ll optimize with those parameters in mind. What we have found with millions of acres of data is that each machine is still adding approximately two unnecessary passes in each field.

Does First Pass work if I have different sized equipment in the field at the same time?

We will look at the nuances of a field and look for the best way to use different widths of equipment. Sometimes it is sending smaller pieces to cover odd shaped edges or around obstacles while larger pieces get to work in the open spaces. We have also optimized different fields for different widths as sometimes the best option is to split these smaller pieces and have them working in different fields to get the greatest results.

How does it work ?

First, we create a very accurate field boundary for each of your customer’s fields. We prefer to do this using historical coverage data collected by your customer’s machines as that tends to be the most accurate picture. We can also work with you to create field boundaries as you’d like. The important thing to remember is that the more accurate the boundaries, the more accurate we can get your customer’s optimized guidance package resulting in greater savings. 


Using the most accurate boundaries possible, we will work with you for any conditions around how you would like to operating within the selected field. We can optimize for such things as shortest North-South, shortest East-West, least number of turns, etc. Once we know how you want to farm your customer’s fields, using our proprietary algorithms, we generate the optimized guidance package and send them to you. We leave it to you to load them directly into your customer’s machines so you can ensure the right packages are in the right machines. Afterall, it isn’t very optimal to have a sprayer running the guidance package meant for a combine.

What are the benefits of running First Pass ?

First Pass helps growers more use their equipment more efficiently. We help save the grower real money by reducing fuel, inputs (such as seed and fertilizer), wear and tear on the machines and labour costs. 


The most important thing we save you is time – the one thing you can’t buy. By reducing the number of passes in each field and streamlining much of the organization around running multiple machines in the same field together, you’re able to get more done in the same amount of time. After operating across almost 3 million acres with a variety of operators and field types, we found that EACH machine adds and average of 2 passes in EACH field. We have received feedback from some of our growers using First Pass that their machine production has increased 10%-15% compared to the same machines without First Pass. This all adds up to getting more done in tight timing windows or having capacity to expand your customer’s operation without additional equipment ..

Does First Pass work with all types of equipment ?

First Pass can work with a wide variety of equipment brands and GPS systems. Today, First Pass is well integrated into the John Deere operating system and many operators of John Deere equipment speak to how easy First Pass is to use on their JD equipment. We are working hard to integrate First Pass across all equipment brands with the same ease of use as enjoyed by John Deere operators. In the meantime, First Pass can be used with your customer’s equipment using manual input of very precise GPS coordinates or loading files with USB drives.

Do you work with any manufacturer GPS systems ?

Yes. Our guidance packages can be used with any newer GPS system that lets you input starting coordinates or download pre-planned guidance maps. Some systems are more streamlined in this process, such as RTK or SF3, and we continue to add additional integration functionality each month to ensure as seamless an experience as possible.

Coutts Agro Case Study

First Pass starts saving you money and time as soon as you become a subscriber. Download our case study to learn more about the impact it can make on a modern farm.