Empowering the digital
transformation of agriculture.
Who we are
First Pass is farmer-first, and farmer-driven.
We are entrepreneurs, rocket scientists, programmers, farmers, data scientists and deal-makers whose mission is to fundamentally reshape how we produce food by using technology, data and artificial intelligence to drive profitability and sustainability in precision agriculture. With a firm foundation in technology solutions and deep roots in agriculture, we believe in simple solutions that help our neighbours produce more.
Download the First Pass Brochure for more information about how we can save you time and money this year
Meet the First Pass Executive team
Ryan Johnson, President & CEO
Ryan holds both a Bachelor and a Master degree in geography from the University of Lethbridge. In 2000 he started a small geomatics company in Lethbridge that, through his leadership, grew to the third largest imaging company in the world – BlackBridge Geomatics. He was the founding president of the U of L Graduate Students’ Association and in 2005 was inducted into the U of L “Alumni Honour Society.”
In 2005 Ryan was recognized by Alberta Venture Magazine as one of 13 leaders of the next generation and again in 2012 as one of Alberta’s 50 Most Influential people.
Godard, Chief Operating Officer
Chief Operating Officer
Godard is the Chief Operating Officerof First Pass and oversees the technology and operations functions of First Lass’s products. He received his Ph.D, Master’s, and Bachelor’s degrees in Aerospace Engineering from Ryerson University, Toronto. He has over 10 years of leadership and strategy execution experience specializing in program management.
Prior to joining First Pass, Godard served as the Vice President, PMO for the BlackBridge group of companies for 4 years. He was responsible for managing BlackBridge’s project portfolio and future space systems program.
Wilson Acton, Executive Vice President, Corporate Affairs
Wilson is the Executive Vice President, Corporate Affairs at First Pass. Wilson brings an extensive background in law and multi-generational experience in agriculture to the First Pass team. As a transactional lawyer, Wilson assisted a wide range of businesses across a host of matters from seed capital raises to strategic acquisitions, including some of the largest and most complex M&A and corporate finance transactions in Canadian history.
Matt Mendes, Chief Financial Officer
Matt is the Chief Financial Officer at First Pass where he brings 15 years of experience in corporate development, finance, strategy, risk management, trading and business development. He joins First Pass from one of North America’s largest infrastructure companies, where he spent his time in the corporate development group responsible for materially expanding the core infrastructure business through M&A activities totaling over $150 billion. Matt also worked to build and partially monetize one of the world’s largest renewable energy businesses with assets across North America and Europe.
Nudrat Majid, Customer Success Manager
As the Customer Success Manager at First Pass, Nudrat actively manages client relationships from deal closing to customer on-boarding. As an experienced IT specialist, Nudrat brings 15 years of experience with extensive knowledge in research, profit map analysis, financial data, pricing and internal business tools and software. She received her degree in Management Information Systems from Central Connecticut State University, US and a Bachelor of Commerce degree from National University of Bangladesh.
Karla Ginter, Corporate Controller
Karla brings 13 years of experience to First Pass in public accounting, taxation and consulting, having obtained her CPA designation in 2004. As the Corporate Controller of First Pass, she oversees all accounting, taxation and financial reporting, as well as risk management and treasury functions. She received her Bachelor of Commerce (hons) from the Asper School of Business at the University of Manitoba and plays an active role in the community, serving as treasurer for various associations. Karla was named to the ICAA’s esteemed Dzurko Honour Roll in 2004 for top marks in the Province of Manitoba and was a recipient of the Winspear Medal of Excellence.
Sasha Goble, Brand & Communications Manager
Sasha graduated from Lethbridge College’s Communications Arts Program with a Major in Advertising and Public Relations in 2015. Shebrings 5+ years of marketing experience from the automotive software industry to the First Pass team. Sasha is responsible for managing the First Pass brand as well as executing the company’s marketing and communications strategies.
Jamie Charlton, Area Sales Manager
Keegan Osler, Software Developer
Keegan joins First Pass with a Bachelor of Science from Carleton University and a major in Theoretical Physics and minors in Mathematics and Computer Science. Prior to becoming First Pass’ Software Developer, he worked as a student researcher and developer in both imaging and particle physics, creating applications and hardware to aid in physics research and data analysis.
Kayla Reti, System Administrator
Kayla studied computer science at the University of Lethbridge with a focus on virtualization and software development. Having managed the infrastructure for numerous online communities, she has several years of applied expertise and a strong focus on ensuring corporate goals are strictly maintained. Her keen eye for detail and a passion for removing roadblocks is a great asset that strengthens First Pass’s problem-solving capabilities.
Brent Graveland, Senior System Administrator
As the Senior Systems Administrator, Brent brings over 25 years of IT experience to the First Pass team. Brent leads the dev-ops team with his strong programming ability, honing his skill set throughout the years as an avid autodidact. Brent brings the ability to quickly learn new technologies and create solutions that advance our product offerings.
The best part of working for First Pass is the friendly and brilliant people that have a shared dedication to introducing modern and advanced technology to the world of agriculture. Our executives are always approachable, support excellent work-life balance, and to top it off, we share a beautiful and open office space!
First Pass is growing and changing all of the time and there is never a dull moment. Our team is extremely knowledgeable and focused on growth, with a lot of fun. I look forward to coming to work each day knowing that each member of the team is listened to and valued. First Pass is more than just a company or a job for me - it’s a business that I believe in and I’m thankful for the support I have been given here to grow my career.
First Pass is a truly exciting project that pushes the limits of agriculture technology and allows us as developers to challenge our strengths and knowledgebase. It’s invigorating, educational and fun to be working on something that has the ability to impact a global industry. This project has brought many very talented people together and I am very excited for the future here.